9+ Powerful Benefits of Having a Website Statistics [Updated for 2023]
Do you have a website for your business? If not, you’re missing out on potential customers.
According to recent statistics, 88% of consumers use the internet to research products and services before making a purchase.
That’s why it’s more important than ever to have a website that represents your business well.
In this blog post, we’ll discuss some benefits of having website statistics that will help you understand why having a website is so important and which areas require improvement.
Benefits of Having a Website Statistics: Key Numbers
- 75% of people base their first impression of a business on its website.
- Small Businesses that use their websites to connect with customers see an average 15–50% growth in revenue.
- 50 milliseconds (0.05 seconds) is all it takes to form an opinion about your website.
- 97% of customers say websites influence their purchases.
- 91% of customers visited a store after interacting with an online website.
- 84% of consumers believe a business’s website is more credible than its social media page.
- 94% of first impressions of a website are design-related.
- 86% want product and service information on a website’s homepage.
- 97% of people learn about a local business online.
- 57% of internet users will not recommend a business with a poorly designed mobile website.
- 44% of website visitors will leave if there is no contact information.
Benefit of About Us Page Statistics
- Customers who visit your About Us page spend 22.5% more than those who do not.
- 52% of people say that when they land on a website, they want to see the “About Us” page first.
- 31% of people say that a website’s “About Us” page is the most important part.
- 44% of website visitors will leave if there is no contact information.
- 63% of consumers prefer to buy from brands that have a purpose.
- 44% have stopped purchasing from a company due to a lack of trust.
- 97% of B2B buyers say they check out a company’s website before making a purchase.
- 73% say customer experience affects their buying decisions.
- 71% of small businesses own a website.
- 89% of customers switch brands after a bad experience.
Sources: (Siege Media, KoMarketing, HubSpot, Accenture, PwC, DemandBase, Expert Market, Oracle.)
Website Page Load Time Statistics
- A website’s average page speed is 3.21 seconds.
- As page load time goes from 1 second to 3 seconds, the chance of a bounce goes up by 32%.
- Every 1 second delay reduces user satisfaction by 16%.
- Conversion rates drop by 4.42 percent for every second that it takes to load.
- 40% of website visitors leave a site that takes longer than 3 seconds to load.
- 70% of consumers have said that the speed of a page affects their willingness to buy from an online retailer.
- 47 percent of consumers expect a website page to load in two seconds or less.
- 64% of dissatisfied shoppers will not go back to a slow website again.
- The average speed of a page on the first page of Google search results is 1.65 seconds.
- 60% of mobile internet users have had a problem browsing in the past year.
Sources: (Pingdom, Think with Google, BigCommerce, Duda, BrowserStack, Unbounce, Kiss Metrics.)
Website First Impression Statistics
- First impressions are 94% design related.
Keep reading to learn more about website statistics and the benefits of having website statistics.
