16+ Near Me Searches Statistics: The Local Search Facts [Updated]
Near me searches have become a common way for people to quickly find local businesses and services around them. But just how often do people rely on their phones to search for nearby places and make choices based on what they find?
With that in mind, I’ll cover key near me searches statistics that show their impact on behavior and business success.
Near Me Searches Statistics: Key Numbers
- 28% of searches for “near me” lead to a purchase.
- The number of searches for “near me” has increased by 500% in recent years.
- 1.5 billion “near me” searches per month.
- 84% of “near me” searches are on mobile.
- 82% of smartphone shoppers use “near me” searches.
- 200%+ growth in mobile searches for “Open” + “now” + “near me”.
- 78% of location-based mobile searches result in an offline purchase.
- 46% of all Google searches are for local businesses, and 93% of searches for local businesses on Google include the Local 3-Pack.
- The 3-Pack results get 44 percent of actual clicks on a results page.
- 68% of people who search online prefer to click on the local 3-pack, 27% prefer organic results, and 10% trust paid search results.
Sources: (ThinkwithGoogle, Moz, Uberall, SearchEngineWatch)
Local Search Marketing Statistics
- 80% of local searches result in leads, sales, visits, or desired actions.
- New customers are 50% more likely to visit a store within a day of making a local search.
- 28% of people who searched for local services on the internet went on to purchase a product or service.
- 97% of consumers say that they check a business online presence before deciding whether or not to visit.
- 56% of action on GBP listings result in visits to the business website.
- 60% of consumers are calling businesses directly from search results on Google using “Click to Call” features.